Privacy Policy

Last updated: December 27, 2024

Introduction

UK Broker Comparison (“we”, “our”, or “us”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or use our services.

Information We Collect

Information You Provide Directly

When you interact with our website, you may provide us with personal information including:

Contact details such as name and email address when subscribing to newsletters or contacting us
Feedback and communications when you submit enquiries or reviews
Preferences and settings when customizing your user experience

Information Collected Automatically

We automatically collect certain information about your visit to our website:

Technical information including IP address, browser type, operating system, and device information
Usage data such as pages visited, time spent on the site, and navigation patterns
Referral information including the website that directed you to our platform

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and analyze website performance. Our cookie policy provides detailed information about the types of cookies we use and how you can manage your preferences.

How We Use Your Information

We process your personal information for legitimate business purposes including:

Website Operation and Improvement

Providing and maintaining our broker comparison service
Analyzing website usage to improve functionality and user experience
Ensuring website security and preventing fraudulent activity
Responding to technical issues and user support requests

Communication and Marketing

Sending newsletters and updates about broker reviews and market developments (with your consent)
Responding to your enquiries and providing customer support
Notifying you of important changes to our services or policies

Legal and Regulatory Compliance

Complying with legal obligations and regulatory requirements
Protecting our rights and interests in legal proceedings
Preventing fraud and ensuring platform security

Legal Basis for Processing

Under UK GDPR, we process your personal information based on:

Legitimate interests: Operating our comparison service and improving user experience
Consent: Marketing communications and non-essential cookies
Legal obligation: Compliance with applicable laws and regulations
Contract performance: Providing services you have requested

We do not sell or rent your personal information to third parties. We may share your information in the following circumstances:

Service Providers

We work with trusted third-party service providers who assist us in operating our website and delivering our services. These providers are contractually obligated to protect your information and use it only for specified purposes.

Legal Requirements

We may disclose your information when required by law, legal process, or to protect our rights, property, or safety, or that of our users or the public.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction. You will be notified of any such change in ownership or use of your personal information.

International Transfers

Some of our service providers may be located outside the UK. When we transfer your information internationally, we ensure appropriate safeguards are in place to protect your data, including:

Adequacy decisions by the UK Government
Standard contractual clauses approved by UK authorities
Other appropriate safeguards as required by UK data protection law

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Specific retention periods include:

Website analytics data: 26 months
Marketing consent records: Until consent is withdrawn
Contact and enquiry records: 3 years from last contact
Legal and compliance records: As required by applicable law

Your Rights

Under UK data protection law, you have several rights regarding your personal information:

Access and Portability

Request a copy of the personal information we hold about you
Receive your data in a structured, machine-readable format

Correction and Deletion

Request correction of inaccurate or incomplete information
Request deletion of your personal information in certain circumstances

Restriction and Objection

Request restriction of processing in specific situations
Object to processing based on legitimate interests
Withdraw consent for marketing communications at any time

Exercising Your Rights

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within one month and may request additional information to verify your identity.

Cookies and Tracking

We use various types of cookies to enhance your experience:

Essential Cookies

These cookies are necessary for the website to function properly and cannot be disabled. They enable basic functionality such as page navigation and access to secure areas.

Analytics Cookies

We use analytics cookies to understand how visitors interact with our website, helping us improve functionality and content. This includes tools like Google Analytics.

Marketing Cookies

With your consent, we may use marketing cookies to deliver relevant advertisements and measure their effectiveness. You can manage these preferences at any time.

You can control cookies through your browser settings or our cookie preference center. Please note that disabling certain cookies may affect website functionality.

Security Measures

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Encryption of data in transit and at rest
Regular security assessments and updates
Access controls and authentication requirements
Staff training on data protection responsibilities

Children’s Privacy

Our website is not directed to children under 16 years of age. We do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal information, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of any material changes by posting the updated policy on our website and updating the “last updated” date.

Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: [email protected]
Address: UK Broker Comparison, [Address to be provided]

For complaints about our data handling, you also have the right to contact the Information Commissioner’s Office (ICO) at ico.org.uk.

This privacy policy demonstrates our commitment to protecting your personal information while providing valuable broker comparison services. We encourage you to review this policy regularly to stay informed about how we protect your privacy.